And you might be right, but I’ve spent years learning its idiosyncrasies and benefits, and simply cannot be bothered to switch to anything else. You might think WordPress is a dreadfully open, plugin-dependent mess. Website platforms are a bit like operating systems – everyone has their favourite, and there are some fiercely loyal camps for pretty much every single one. If you’re reading this article on my website, you’re essentially looking at a customised WordPress installation. I don’t know what that means or how TinyPNG does it, but if the net result is a smaller file that looks identical to the original, I’m game.Įvery image I publish on the web goes through TinyPNG. This brilliant little tool will compress both JPEG and PNG files and does so by “selectively decreasing the number of colours in the image”. Image B has been processed through TinyPNG and reduced by 83% in file size to just 163KB. Image A is the original export from Lightroom, which is 947KB. It’s called TinyPNG, and I’m fairly convinced it’s made from magic.ĭownload them and A/B them if you like (although be mindful of any compression WordPress may have applied). Thankfully, I’ve found a brilliant solution to this. Even when exported to JPG from Lightroom, they’re still several hundred kilobytes too large if you give a hoot about the speed of your website or SEO. That means I spend an inordinate amount of time taking photos of my own face each week, but it also means I’m working with some pretty big files that my Canon 5D Mark III DSLR camera spits out. If you’ve read any of my blogs, you may have noticed that they pretty much all feature a photo taken by yours truly – just like this one. More importantly, it’s one of the best discoveries I’ve made since starting this business. Notion is available both as a native application and a web app, but I nearly always opt for the latter when using it on the Mac. I use it to plan and manage my entire reviews brand, from the content pipeline (for both videos and blogs) to finances, goals and review unit stock.
You can turn it into pretty much anything you want from a full-blown personal wiki to a simple to-do list.
Notion is, essentially, a customisable database. I stand by that, but I do wish it was easier to describe what it is. I recently described Notion as a tool “ I couldn’t run my business without”. Without them, everything would take longer and be full of errors (or, yes, more errors than usual) – if I remembered to do it at all. There are five web apps that I rely on to keep my content pipeline chugging along. This is usually because the native version feels like an afterthought, or because it seems incapable of doing anything other than draining my M1 MacBook Air’s battery as quickly as possible. I appreciate they’re not for everyone, but given the choice between the web-based version of a piece of software and its native counterpart, I’ll typically opt for the former.
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